Oprah's O YOU! Conference 2012 | Los Angeles

After creating O Magazine's February cover, it was an honor to collaborate with Miss O once again—this time on the branding and environment for her annual O YOU! Conference. Hosted at the Los Angeles Convention Center in downtown LA, this one-day event brought out speakers such as Dr. Phil, Suze Orman, Gayle King, Iyanla Vanzant, and many more. We worked with Oprah's team to create colorful, large-scale signage throughout the event, including a 10' x 10' photo-op, and 3 more 10 'x 10' interactive panels where attendees were encouraged to grab a piece of chalk and write down their 6-word memoir. It was a pleasure to see guests enjoy and interact with our work!

Entrance to Oprah's O YOU! 2012 Conference at the Los Angeles Convention Center

Photo by Ben Rose

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An interactive 6-Word Memoir wall

Folded tote bags

Signage inside the conference