

Introducing Tanamachi Studio
Today, we are excited to announce the public launch of Tanamachi Studio, a boutique graphic design studio specializing in hand-lettering & custom typography for
editorial, lifestyle, food, and fashion
brands. We look forward to collaborating with you!
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Tanamachi Studio had the honor of commissioning John Passafiume to develop our new logo. Thank you to John for your unmatched skill and expertise.
How Magazine July 2012
My cover for How Magazine's July 2012 issue will be hitting stands later this month! Pick up a copy to read all about the future of typography & interactive (plus much more!).
tommy harajuku
In late April, I was invited to Tokyo by the good folks at TOMMY and En-One Tokyo to create a few installations for their new store in the Harajuku district. Needless to say, I was beyond excited and honored for this first international commission. Below are a few images and a new time-lapse video of the pieces we created! Thank you to the entire TOMMY team for their generous hospitality and creative freedom—Arigato Gozaimasu!
New TOMMY storefront in Harajuku
An interior view
Installation on main floor
Installation on second floor
Printed billboard on the side of TOMMY store
Drawing letters for an installation in the stairwell
During a video interview
With some new friends from the TOMMY team
WSJ
Photo by Spencer Heyfron for The Wall Street Journal
This weekend, I'm honored to be featured in the The Wall Street Journal! I love the title of the article: Evoking the Past With Dusty Letters. So fun! It was lovely working with Rachel Wolff (journalist) and Spencer Heyfron (photographer) who are fellow creative Brooklynites. Thanks for reading (and watching)!
Photo by Spencer Heyfron for The Wall Street Journal
The Ace Hotel + Martin Greenfield Clothiers
Yesterday, I was honored to collaborate with the fine folks at The Ace Hotel as a part of New York Fashion Week. Not only was it great fun, but it was a treat to be surrounded (and inspired) by beautiful suits and fine fabrics all the while! The Ace called me in to create a piece for their partnership with Martin Greenfield Clothiers—an esteemed artisanal tailoring house, the last of its kind in Brooklyn.
Today, The Ace & Martin Greenfield are offering personal fitting sessions in the hotel Boardroom. Make an appointment to get fitted (lots of fabrics & linings to choose from!), enjoy some whiskey and/or Stumptown coffee, and get a glimpse of the piece I installed yesterday!
Here is a time-lapse of the new installation (featuring friends from The Ace Hotel!):
Rogers + Abero Wedding
Though I don't do weddings, I couldn't resist for fellow ADC Young Gun, Andrio Abero, and his lovely fiance Caroline Rogers last October. With Andrio being an incredible graphic designer and the ever-stylish Caroline working in fashion, this wedding was bound to be beautiful from the start. It certainly did not disappoint! View the complete photoset on Style Me Pretty.
o magazine february cover
O Magazine, February 2012 | Photo: Ruven Alfanador, Set design: Sam Cook, Lettering: Dana Tanamachi
Happy New Year everyone! Just off the coattails of a mini-sabbatical, I'm honored to share my newest project with you: O Magazine's first hand-lettered cover! Departing from the traditional Valentine's Day-themed cover art for February issues, the folks at O called me up to collaborate on something a little different—and that we did!
A few months back, I showed up to the Chelsea studio where the cover shoot would be taking place. I arrived in the early evening and immediately got to work. The brief: Express Yourself! And so I did. Thanks to the team at O for basically letting me doodle whatever my heart desired. I was later asked to be present at the photoshoot in case any minor adjustments needed to be made—it was a lot of fun watching from the sidelines. Seeing Oprah stand in front of my work was something I never expected to see in my lifetime, that's for sure.
I have to give a shout-out to the O Editor at Large, Gayle King, for taking me under her wing and inviting me to participate in the shoot. If it were up to me, I'd be hiding behind a curtain somewhere in the back (I may or may not have been guilty of that). Gayle made it a point to introduce herself and offer many words of encouragement.
Oh, and she made sure this happened:
Photo courtesy of George Burns
Page 18 of the issue features a behind-the-scenes look at our collaboration
We had so much fun doing the cover, that I was called back in to create another large-scale piece for the feature story. There are also several other smaller pieces smattered throughout the subsequent article. I was also honored to be interviewed by O Magazine and featured on the issues' "Behind the Scenes" page (pg.18).
O Magazine, February 2012 | Feature Story Opener Spread
A terribly faded picture of me working in the studio (you get the idea!)
The issue is on newsstands now, so pick up a copy if you see it! Many thanks to Chris Pino and Eric Ryan Anderson for their skills. Happy February to all!
Dana Tanamachi + West Elm
Big news! Today, I'm finally able to announce my collaboration with the lovely folks at West Elm! It's been a long time coming, but I couldn't be more thrilled to share our little secret with you...
I was honored to work with West Elm to develop a set of Alphabet Paperweights—the perfect gift/stocking stuffer for for any typography lover. I had way too much fun drawing letters all over my wall for this project!
I'm also thrilled to show you a sneak peek of West Elm's 2011 Holiday Catalog—lettered by yours truly! Be sure to pick up a copy at your local West Elm later this month!
And, last but not least, you can see my handiwork at select stores nationwide—such as this one at The Galleria in my hometown of Houston, Texas:
Many thanks to my new friends at West Elm for letting me have fun and for supporting independent artists! Happy Holidays to all!
garden & gun
Here is the time-lapse video of a new piece I did for Garden & Gun Magazine's "50 Best Southern Foods" feature. Yeehaw!
Garden & Gun from Dana Tanamachi on Vimeo.
more rugby!
I'm so far behind on journal posts, but here are two more boards I did for Rugby Ralph Lauren back in September! Love those folks.
FNO @ Rugby
Fashion + Music + Art
Today I'm excited to announce my new collaboration with the folks at Rugby Ralph Lauren! I'll be creating the window displays just in time to celebrate Fashion's Night Out in NYC next week on Thursday, September 8th.
Photos by Eric Ryan Anderson
Come join us for a night of fun, fashion, music and art. My talented friend Zach Williams and his band, The Bellow, will be playing— you don't want to miss it. There will also be a chance to win one of several vintage chalkboards that I'll be custom lettering! Free drinks and free stuff? Come hang out with us, y'all!
Fashion's Night Out @ Rugby Ralph Lauren
Thursday, September 8th 7-9pm
99 University Place @ 12th Street
Nagging Doubt Viognier
Well, I finally got ahold of some physical bottles of the Nagging Doubt Viognier that I designed! I'm happy to announce that the label picked up the Double Gold (highest honor!) for Individual Label Design at the San Francisco International Wine Competition. Many thanks to Bernie Hadley-Beauregard and Laurie Millotte of Brandever for coming up with a great idea— and for choosing me to collaborate!
dribbble interview
Ace Hotel NYC, Room 1021
Had a blast doing this installation at the Ace Hotel New York back in late April. Stay tuned for the second installation coming in the next couple of months!
Fun with Color
Did some pieces for the Fort Worth Opera a little while back. Had a great time using colored chalkboard paint! Many thanks to The Matchbox Studio, Kelsey Foster, and Hudson Paint!
Laird Art School, 1955
Looks like these young students are hard at work mastering the letterforms of Trajan! This image makes me smile. (via Matt Braun)
freedom
Image from www.restorenyc.orgThere are more slaves today than at any point in human history—27 million. Most slaves are trafficked for commercial sexual exploitation, and most (80%) are female. This makes human trafficking the third largest, and fastest growing, criminal industry in the world. I can't help but feel a bit helpless when I read statistics such as these. The sex industries in Manhattan, Brooklyn, The Bronx, and Queens range from street prostitution to strip clubs, peep booth shows, massage parlors, bars, private apartments and homes, and escort services. I often think of slavery as something happening in other parts of the world, but the truth is—it's in my own backyard.
Join me on Thursday, March 24 at 8pm for Restore NYC's second annual Freedom Gala. Restore is an incredible non-profit organization providing freedom, safety and identity to foreign-born survivors of sex trafficking in NYC. Along with providing other much-needed services, Restore is currently the only organization in NYC with a fully-operating safehouse for women who need long-term care after escaping the industry.
If you are able to attend the Gala, please purchase tickets here. If you'd like more information on Restore, or how to get involved, please look here. And if you feel compelled to give financially and join in the work they are doing, please do so here.
10 Answers to 10 questions
Many thanks to Rebecca at 10 Answers for featuring me last week!